Like a hidden gem amidst the lush green forests of the S-shaped land, the region of DakLak in Vietnam boasts terraced red basalt plateaus basking in sunlight and winds. This land has a unique and distinct cultural history shaped by the hardworking and rustic people of Tay Nguyen, closely tied to the vast and thriving coffee plantations. Coffee trees are inseparable from the people here, becoming an integral part of elevating Tay Nguyen’s reputation worldwide as a leading coffee producer.